AC Milan has formed a relationship with JayZ’s Roc Nation.
The companies joined forces following the success of their ‘ From Milan With Love ‘event organized to honor and pay tribute to frontline employees in Italy.
Stars including Alicia Keys, Kelly Rowland and Robin Thicke appeared at the show hosted by DJ Khaled.
All the money raised from the event was donated to charity.
Roc Nation is a management agency founded by JayZ, a billionaire.
Italy has been one of the most-hit countries by the Coronavirus pandemic.
As of Thursday, Italy reported 34,914 deaths and around 242,149 COVID-19 incidents.
The Italian club vowed that the new relationship would “excite and surprise ” the club ‘s fans.
“Both brands hold a deep dedication to the culture, which was apparent through the success of its ‘From Milan With Love’ series.
“I look forward to building on this momentum by creating more collaborative opportunities that combine the legitimacy of the rich history of the clubs with the capacity of the Roc Nation to create with transfer community.”
Interestingly, Michael Yormark, Co-CEO of Roc Nation, said the club has always had it in mind to do things differently.
“This groundbreaking collaboration will allow us to showcase the strength of the AC Milan and Roc Nation brands through sports . ”